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Personas

Create and manage AI influencer identities you can reuse across features.

Updated Fri Aug 28

What is a persona?

A persona is a reusable AI character — face, style, and identity — that stays consistent across images, videos, and posts.

Creating a persona

During onboarding (or when generating an additional persona), you define attributes and then choose your AI influencer appearance from generated look options.

Limits

Persona limits depend on your plan (Free allows fewer personas than Pro/Premium). Upgrade from /pricing if you need more.

Managing personas

  • Switch personas from the dashboard persona switcher.
  • Edit profile and settings under Persona in the sidebar. Language is required there — Voice Generation uses that setting and supports 29 languages (see Generation features).
  • Open Character Identity to generate or update bio, backstory, niche, and caption style for the selected persona (saved automatically on generate).
  • Generate an additional persona from Generate persona when your plan allows it.